So, in short, the master plan is: Build sports car / Use that money to build an affordable car / Use that money to build an even more affordable car / While doing above, also provide zero emission electric power generation options / Don't tell anyone.

Elon Musk

Date: 2006-08-02

Topics: Vision, Innovation, Success

Source: The Secret Tesla Motors Master Plan (just between you and me)

Primary: Primary source

Archive: Wayback snapshot

Verified verbatim from primary source. No edits.