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Master Plan (2006): Tesla Roadster as the initial product
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): purpose is a solar electric economy
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): Roadster funds the low cost family car
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): the master plan in short
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): Prius drivers still addicted to oil
Elon Musk, quoting an unnamed friend, 2006-08-02. Verified primary source.
Master Plan, Part Deux: first plan in final stages
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: no one pays $100k for an electric Civic
Elon Musk, 2016-07-20. Verified primary source.
Roadster: supercar records with seating for four
Tesla (Roadster product page), 2017-11-16. Verified primary source.
Master Plan (2006): wide range including affordable family cars
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): enter high end, then drive down market
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): second model roughly half the Roadster price
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): energy positive personal transport
Elon Musk, 2006-08-02. Verified primary source.
Master Plan, Part Deux: actions fit a larger picture
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: accelerating sustainable energy
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: sustainable economy or civilization collapses
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: the faster we achieve sustainability, the better
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: Tesla Semi cost, safety, and fun
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: add your car to the Tesla shared fleet
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: economic utility of a true self-driving car
Elon Musk, 2016-07-20. Verified primary source.
The Mission of Tesla: accelerate sustainable transport
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: first product was going to be expensive
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: master plan almost entirely ignored
Elon Musk, 2013-11-18. Verified primary source.
The Perfect Tesla Store: improve unpleasant parts of the car business
Elon Musk, 2007-04-30. Verified primary source.
The Perfect Tesla Store: one of the best consumer experiences
Elon Musk, 2007-04-30. Verified primary source.
Taking Tesla Private: at our best when focused on executing
Elon Musk, 2018-08-07. Verified primary source.