I think it's possible for ordinary people to choose to be extraordinary.

— Elon Musk · The Henry Ford oral history · 2008

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When something is important enough…

When something is important enough you do it even if the odds are not in your favor.

Solar electric economy

the overarching purpose of Tesla Motors (and the reason I am funding the company) is to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy, which I believe to be the primary, but not exclusive, sustainable solution.

Without compromises

Critical to making that happen is an electric car without compromises, which is why the Tesla Roadster is designed to beat a gasoline sports car like a Porsche or Ferrari in a head to head showdown.

High unit cost

Almost any new technology initially has high unit cost before it can be optimized and this is no less true for electric cars.

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Innovation

Ideas that move technology and industry forward.

Failure

What going wrong teaches about building the next thing.

Success

Milestones on the path from plan to product.

Hard Work

Effort, sequencing, and paying for the next step.

Space Exploration

Space and multiplanetary ambition.

Vision

Long arcs: solar electric economy and sustainable energy.

Life & Mindset

How Elon frames risk and purpose.

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