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Master Plan (2006): Tesla Roadster as the initial product
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): purpose is a solar electric economy
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): electric car without compromises
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): high unit cost before optimization
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): the master plan in short
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): Prius drivers still addicted to oil
Elon Musk, quoting an unnamed friend, 2006-08-02. Verified primary source.
Master Plan, Part Deux: no one pays $100k for an electric Civic
Elon Musk, 2016-07-20. Verified primary source.
Roadster: the quickest car in the world
Tesla (Roadster product page), 2017-11-16. Verified primary source.
Roadster: supercar records with seating for four
Tesla (Roadster product page), 2017-11-16. Verified primary source.
Master Plan (2006): wide range including affordable family cars
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): twice the energy efficiency of a Prius
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): enter high end, then drive down market
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): second model roughly half the Roadster price
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): free cash flow plowed back into R&D
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): batteries that are not toxic
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): energy positive personal transport
Elon Musk, 2006-08-02. Verified primary source.
Master Plan, Part Deux: without economies of scale, expensive
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: scale production volume as quickly as possible
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: Tesla Semi cost, safety, and fun
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: delaying safer autonomy would be morally reprehensible
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: add your car to the Tesla shared fleet
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: economic utility of a true self-driving car
Elon Musk, 2016-07-20. Verified primary source.
The Mission of Tesla: accelerate sustainable transport
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: first product was going to be expensive
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: more likely struck by lightning than Tesla fire
Elon Musk, 2013-11-18. Verified primary source.