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Master Plan (2006): Tesla Roadster as the initial product
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): electric car without compromises
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): high unit cost before optimization
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): Roadster funds the low cost family car
Elon Musk, 2006-08-02. Verified primary source.
Master Plan, Part Deux: first plan in final stages
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: started with what PayPal afforded
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: electric car company is idiocy squared
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: no one pays $100k for an electric Civic
Elon Musk, 2016-07-20. Verified primary source.
Roadster: the quickest car in the world
Tesla (Roadster product page), 2017-11-16. Verified primary source.
Master Plan (2006): enter high end, then drive down market
Elon Musk, 2006-08-02. Verified primary source.
Master Plan (2006): free cash flow plowed back into R&D
Elon Musk, 2006-08-02. Verified primary source.
Master Plan, Part Deux: chances of success were so low
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: successful car startups list is short
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: Ford and Tesla have not gone bankrupt
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: without economies of scale, expensive
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: the faster we achieve sustainability, the better
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: scale production volume as quickly as possible
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: delaying safer autonomy would be morally reprehensible
Elon Musk, 2016-07-20. Verified primary source.
The Mission of Tesla: first product was going to be expensive
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: primary concern is customer safety
Elon Musk, 2013-11-18. Verified primary source.
The Mission of Tesla: warranty covers fire damage
Elon Musk, 2013-11-18. Verified primary source.
The Perfect Tesla Store: improve unpleasant parts of the car business
Elon Musk, 2007-04-30. Verified primary source.
The Perfect Tesla Store: as much energy into stores as cars
Elon Musk, 2007-04-30. Verified primary source.
Taking Tesla Private: at our best when focused on executing
Elon Musk, 2018-08-07. Verified primary source.
Taking Tesla Private: quarterly earnings cycle pressure
Elon Musk, 2018-08-07. Verified primary source.