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Master Plan (2006): high unit cost before optimization
Elon Musk, 2006-08-02. Verified primary source.
Master Plan, Part Deux: started with what PayPal afforded
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: electric car company is idiocy squared
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: chances of success were so low
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: successful car startups list is short
Elon Musk, 2016-07-20. Verified primary source.
Master Plan, Part Deux: sustainable economy or civilization collapses
Elon Musk, 2016-07-20. Verified primary source.
The Mission of Tesla: master plan almost entirely ignored
Elon Musk, 2013-11-18. Verified primary source.
The Perfect Tesla Store: dealership visits rated badly
Elon Musk, 2007-04-30. Verified primary source.
Taking Tesla Private: quarterly earnings cycle pressure
Elon Musk, 2018-08-07. Verified primary source.